Kinder Sorpresa created a special gift for children celebrating their third birthday: a box containing an ovetto Kinder Surprise and a customizable album with its photos and lots of content to discover together.
Collaborating with the Kinder team from the design of the project to the execution phase was extremely stimulating and fun for us, and gave us the opportunity to get involved on different fronts by making 360 use of our skills.
The box - put up for grabs for children who turn three years old - contains inside an ovetto Kinder Sopresa pack enclosed in a custom-designed frame that, when lifted, reveals the album.
The strength of the prize lies precisely in its uniqueness; in fact, before receiving the box, parents can access the online portal and personalize the album not only by choosing its color, but also by adding their child's name and photos of the sweetest moments spent together. In addition to the photo content divided by themes (my family, my first steps, my funniest expression...) the booklet contains games to play together and spaces to give free rein to the child's creativity!
We also developed the 3D video presentation of the product and took care of the offline communication present at participating newsstands.
And for children who have already turned 3 years old?
Kinder Sopresa has thought of them too, giving children of all ages the opportunity to print and compose their own album at home.
