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New Products for the Brand MYFAMILY at the Pet World’s fair of Nuremberg

MyFamily has launched its first collection of collars and leashes on the market, presenting them to Interzoo, the leading trade fair for the international pet industry, at the Exhibition Center in Nuremberg from 8 to 11 May 2018.

At this world's largest pet trade fair, manufacturers, wholesalers and service providers from over 60 countries present pet products and innovative pet supplies.

MyFamily presented a preview of new products full of innovative details, entirely designed by Design Gang.

The exclusive collection of collars and leashes combines refined Italian design with leather and precious materials. But the peculiarity that distinguishes them is the innovative details: the leash ring with "always ready" technology and the dedicated tag holder that keeps the medal in the right position and does not hinder the connection of the leash.

The new HushTag collection, silent (hush!) and smoothed medals, is made by the mixture of metal and rubber, available in different colors, shapes and materials.

During this important event, the MyFamily tags, already highly appreciated in the Pet industry, have been implemented by the new collection of hand-glazed labels with the most typical zoo and aquarium animals. Even these tags can be personalized by engraving them.

Design Gang has also designed the visual impact of the exhibition stand, supporting the customer in the communication of the new products.