Since the beginning Design Gang has been involved in innovative technologies. We've start from Arduino, creating objects that interact with social networks like Facebook. Then we explore 3d printing, and now we are exploring AR. Today with a simple smartphone we can expand our experience and interact with virtual objects. Just frame a QR code or click a button and the three-dimensional model will appear directly in the place where the user is. We tried it with our iconic Jasmine teapot, but we also used it for marketing support projects for Kinder, Ferrero, Myfamily and many more.