Find out what design is, how it works and what it could bring you

Requirements to become a successful designer include a solid understanding of design principles, the ability to work with design software, high creativity and innovation, the ability to collaborate and communicate effectively, and a strong portfolio of work.

To create an effective branding strategy for your company, you must understand your position in the marketplace, define your mission and corporate values, create a strong and consistent visual identity, develop a unique and consistent tone of voice, and communicate your brand effectively to your users.

Quality design can improve a company's image, customer perception, business process efficiency, and brand identity. In addition, thoughtful design can help differentiate from competitors and attract new customers.

To choose a design agency appropriate for your company's needs, it is important to assess the quality of the agency's portfolio, its experience, and its reputation in the industry. In addition, it is advisable to meet with members of the agency's design team and assess whether they are able to understand your company's needs.

Design can improve company image and customer perception in several ways, such as by creating a distinctive logo, using recognizable colors and fonts, and taking care of the visual appearance of the products and services offered by the company.

Design can improve the efficiency of business processes through optimizing the user experience and automating certain tasks, such as creating design templates that can be used over and over again.

The costs of design services in Italy vary depending on the complexity of the project and the quality of the work required. In general, costs can range from a few hundred euros for simple projects to several thousand euros for more complex and articulated projects.

Design can be integrated into the overall business strategy in a number of ways, such as through establishing a strong visual identity, creating user-friendly products and services, establishing an engaging customer journey, and enhancing the company's reputation through quality design.

Using user-centered design, designing intuitive user interfaces, and creating products and services that are easy to use are some of the ways in which design can be used to improve the customer experience.

Using persuasive design to create a better presentation of your company's products or services, optimizing website design to improve conversions, and using design to increase customer engagement are some of the ways you can use design to increase sales.

Evaluating engagement metrics, measuring increased sales or customer acquisition due to a new design, or assessing customer satisfaction are some of the ways in which you can assess the impact of design on your business results.

Implementing more efficient work processes, adopting collaborative design tools, and setting clear and specific goals for design teams are some of the ways in which you can collaborate with design teams more effectively.

To choose the right communication and design agency for your business, it is important to consider several factors such as the agency's reputation, its past and current clients, the services it offers, its industry experience, and its ability to provide customized and innovative solutions.

The advantages of relying on a communication and design agency include: the ability to work with experts in various fields, access to advanced technologies and tools, saving time and resources due to their expertise in the field, and getting customized and innovative solutions for your needs.

It is an approach that we can translate as “thinking like a designer”. The design thinking methodology for problem solving and generating ideas follows a process that is divided into a few phases: 1) the area is analyzed and the most urgent problems to work on are identified 2) solutions are hypothesized and those that seem most promising are selected 3) prototype and test the solutions and then implement the winning ones. The methodology is universal and works very well applied in many different areas, and has allowed to make efficient especially areas of business and company management.

It is a process of finding innovative ideas and solving big problems in a few days. It was created in Google and tested by more than 150 startups in the company's incubator, Google Ventures.

The skills and qualifications needed to become a professional designer in Italy depend on the specific area of design you want to practice. However, in general, an academic or professional background in design, good drawing skills, knowledge of design software and creativity are required.

A communication and design agency offers a wide range of services to help companies communicate effectively and create successful products and services. Some of the most common services include branding and corporate image design, website design and development, video content creation and animation, product ideation through 3D prototyping, interior design, and event staging.

The communication and design agency can help create immersive Augmented Reality experiences through the design and development of interactive 3D content, the integration of sensing and location technologies, and the implementation of web and app platforms for content enjoyment.

The communication and design agency offers video and animation creation services that include storyboard creation, production of corporate, creative, and emotional videos, post-production with video and audio editing, integration of 2D and 3D animations, and publication on web and social media platforms.

A possible path is the university one.There are several institutes such as the IED or the Politecnico that can bring excellent results regarding interior design. In turin there are precisely the IED Torino and the Politecnico di Torino which offer opportunities for internships for product and interior design. Those who want to become an interior designer can enroll in a three-year degree course at the faculty of architecture, at the end of which they can specialize with a two-year master's course in architecture for fittings and interiors. When choosing the university course of study, it is good to pay attention to the rules established by the faculty: some, in fact, provide for access to a limited number of students. A good way to approach design is to attend the Circolo del design in turin or take part in lessons in institutes such as the IED Torino or the Politecnico di Torino.

The communication and design agency offers interior design and event staging services that include studying the environment and user experience, defining spaces and pathways, selecting materials and finishes, producing technical drawings and renderings, and setting up and managing technical and logistical services.

One possible path to designing a video game is to attend a game design course. By studying and using online platforms you can build a game in no time. With more in-depth studies on Unity and SDK you can create games for mobile and console platforms. IOS, Android, PC, Playstation, Xbox and sharing game platforms.

In practice, the user experience designer is responsible for analyzing the target audience and building models to identify types of behavior and, together with the team, devising solutions to solve problems and eliminate frictions, then prototype and test the solutions to choose the most effective one. . The ux designer is a professional figure who has become important lately due to the huge diffusion of digital products. The big players (Facebook, Google, Amazon) have shown everyone how UX design skills and methodologies are important for creating, maintaining and evolving different digital experiences.

Once the strategies have been defined and the metrics that determine their success have been defined, the designer takes care of building the interface. An interface in a generic way is the point of contact between the user and the machine (man-machine), but very often by UI we mean GUI (i.e. Graphical User Interface), which are the graphic interfaces of our computers or smartphones. However digital services can also be used with voice (Google Home), physical (Amazon Dash Button) or hybrid interfaces, a good UI designer is able to see the interfaces in a wider way and not just as buttons and sliders.

Many businesses need to integrate or build digital products that meet their marketing goals. Designers have the skills to help design and build digital interfaces. If the designer is well trained it can also be useful to organize design activities with the whole team, such as workshops, and to provide solid methods and approaches for the good of the business.

A UX designer, like any other designer, can be a connecting figure between the various professionals within a company, because it offers technically feasible solutions, in line with the needs of end users, maximizing business objectives.

The designers integrate into the team, alongside other designers present in the company, and interface with the coordination figures such as Project Manager or Account.

Each phase of the design has its own tool. It is useful to start with pen and paper to draw the first wireframes, or interface diagrams, to transform ideas into your head and quickly share them with the team. Then we move on to digital tools. There are interface design tools such as Adobe XD, Sketch, and Invision.

The figure of the web designer is more closely linked to visual design (of websites or platforms) and has user-side development skills (such as HTML, CSS, Javascript), skills on which the frontend developers are specialized. They also have a global view of the user experience, thanks to prototyping and user research skills, applicable to different contexts such as e-commerce, web apps, pwa (progressive web apps), mobile apps and portals.

WordPress is today the most known, widespread and used CMS for the creation of websites; according to BuiltWith reports 4 out of 10 sites worldwide are built with WP and in Italy almost half of the websites are based on WordPress. One of the reasons why WP is often chosen as a CMS is because of the perception that it is simple to use (download, install and configure). The large Community that was born around this project over time has created many resources to learn how to use this platform and even for those who are not a technician or a programmer it can be quite simple to create a site in WordPress. Actually not as simple as you might think. To create a site that is effective and optimized, you need to delve into the functioning of the platform very well: learn about the themes, understand how to choose the right theme, understand what the plugins are for and which ones to use, learn the logic of the WordPress architecture, understand possible vulnerabilities and how to address them. Maintaining and updating a WordPress site is a very important aspect to take into consideration when choosing this CMS because checking and updating safely involves a series of activities that can take a long time : - In case of an update, a backup copy of the site must be created - A staging area must then be created where updates can be made - It is necessary to verify that the updates do not create problems in the functioning of the site and, if they do, the problem must be solved - Once the verification is complete, the staging site must be replaced with the online site In summary, WordPress is not always the right choice for your website, especially if your project doesn't have particular development needs or if you don't intend to invest too much time and/or resources in developing a site.

Artificial intelligence enables systems to understand their environment, relate to what they perceive and solve problems, and act toward a specific goal. The computer receives data (either already prepared or collected through sensors, such as a camera), processes it and responds. When people talk about Artificial Intelligence, they immediately think of cutting-edge technologies, robots capable of understanding and deciding what actions to take, and of a futuristic world in which machines and humans coexist. In reality, Artificial Intelligence and its use are much more real than one might imagine and are now being used in various areas of daily life. However, these are less invasive uses than we think or what is often shown in science fiction films that have found the theme of Artificial Intelligence to be the inspiration for many more or less successful series.

Artificial intelligence (AI) was born with the goal of developing systems or programs capable of performing tasks that require human intelligence, such as perception, reasoning, natural language understanding, and machine learning. AI was developed to improve the accuracy and efficiency of tasks that require the ability to analyze large amounts of data and provide real-time solutions. Some examples of AI applications include medical diagnosis, financial fraud detection, autonomous vehicle driving, recommending products or services online, and supporting scientific research. The main goal of AI is to create intelligent machines that can mimic some of the human cognitive functions, improving the quality of life and increasing the efficiency of human activities.

The basic principles of web design include intuitive navigation, readability of text, use of consistent colors and typography, speed of page loading, accessibility, and usability.

Website usability can be improved through the use of clear and intuitive navigation, simplified layout, optimization for page loading speed, compatibility with mobile devices, and the use of clear and consistent call-to-actions.

To create an effective user experience (UX), it is necessary to consider user needs and expectations, develop an effective information architecture, use an intuitive and user-friendly design, and continuously test the user experience to identify and resolve any problems.

The best tools for web design include Adobe XD, Figma, Sketch, InVision Studio, Axure, and many others.

Some of the key elements of a good design for a corporate website or app include usability, intuitive navigation, compatibility with mobile devices, stylistic consistency, and the choice of colors and fonts appropriate to the company's brand.

The communication and design agency offers services for website design and development that include website architecture design, content creation, search engine optimization, intuitive user interface design, and e-commerce management.

The communication and design agency can help improve the user experience of a website by designing and developing an intuitive navigation architecture, optimizing site performance, using attractive graphics and layouts, integrating interactive features, and creating high-quality content.

Graphic design is the discipline that allows you to create visual materials thanks to the use of texts, images and colors to better communicate a message. Through a visual material (Visual) an impact is created with the recipient who, in the first 10 seconds, must have a clear message about the communicated message.

Graphic design trends could include the use of vivid gradients, inspiration from games and digital arts, minimalism, 3D effect, and the use of bright, bold colors.

The quality of graphic presentations can be improved by using high-quality images and graphics, choosing consistent colors and fonts, simplifying content, and using effective presentation tools such as PowerPoint or Keynote.

The most important factors to consider when designing a logo include simplicity, readability, versatility, consistency with the visual identity of the brand, and the ability to convey an immediate and memorable message.

Design can improve your company's brand identity by creating a distinctive logo, choosing colors and fonts that reflect your company's personality, and taking care of the visual appearance of the products and services you offer.

Using distinctive colors, fonts and graphics and creating a strong visual identity that represents the essence of the brand are some of the ways you can use design to differentiate your brand from the competition.

The communication and design agency offers services for graphic and visual design such as creating logos and coordinated images, designing product graphics and consulting on strategic choices, chromatology study, and visual brand identity.

A good way to quote an author and designer of a product is to write the sources in the notes or at the end of a description. If there is no text, it is a good idea to create a corresponding bibliography and associate it with the reference document / photo / video.

The only way to create a design product is to look for a problem or an obstacle and have a lot of creativity to realize the idea. The design product will then be created and designed starting from this initial concept.

The request for an internship to enter as a product designer must be carried out purely in design studios. In Turin there are institutes such as IED and Politecnico that rely on local companies with an eye to sustainability and biodiversity. Design Gang proposes itself as an institution to carry out internships in product design, web design and visual design.

Lately the term product design has been used to mean the design of digital products, while industrial design defines the design of physical products. The product designer or digital product designer has a broader view of the product he is designing also in terms of the business model and the definition and analysis of metrics, that is, the indicators that allow you to monitor the performance of the product with respect to the objectives.

Best techniques for product design include understanding market and user needs, developing prototypes and conducting user testing, creating an intuitive and user-friendly design, analyzing data, and continuously optimizing the product.

Product ideation and design by 3D prototyping involves the use of 3D modeling software to create digital models of the product. These models can then be 3D printed to create physical prototypes, which can be tested for functionality and design.