For them we thought of a total rebranding starting from the logo. Clean graphics and minimalism in the choice of font, combined with cold colors, recall the field of medicine and well-being.

This year, we assisted them in managing their Instagram, turning the profile into a small digital space dedicated to well-being.

The goal? To communicate their mission in a simple and direct way: taking care of people through personalized, effective rehabilitation programs tailored to each patient.

First, we developed a custom content strategy, defining objectives, tone of voice, content types, and an editorial calendar. Only after mapping out this roadmap did we move on to content creation, designing posts and stories that aligned with the brand’s identity.

We also paid close attention to the visual side, playing with colors and graphics that convey professionalism without feeling “serious,” giving the profile a fresh, harmonious, and recognizable look.

The result is an Instagram feed that informs, inspires, and brings followers closer to Riabilito, increasing their visibility in the city and creating a real point of contact with both existing and new patients.

Take a look at the profil @riabilito