Between 2020 and 2021 Ferrero launches the special edition "I love you Italy", a limited series of 30 jars that celebrate our country, touching all regions.
From villages to mountains, from islands to cities, from crystal clear waters to the most colorful villages, each jar is a glimpse of Italy.

The Special Edition was created in collaboration with ENIT, the National Agency of Tourism, to enhance and promote the Italian territory and to make it clear that beauty is often just around the corner.

Gang was part of this wonderful project by designing ad hoc exhibitors to better communicate the campaign at the points of sale.

 

Such strong communication deserved an equally impactful structure.

Abbiamo ripreso il concetto di territorio, e abbiamo declinato il visual sui vari expo: Iper, Super, totem ¼ e lineari creando continuità visiva con le grafiche presenti sui vasetti.

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