For FormAction — the association that trains physiotherapists and healthcare professionals through hands-on, up-to-date courses — We designed the new corporate identity and online image.
The combination of graphic elements, such as the logo, the soft blue colors, the sans serif font, and the layout rules, form FormAction's visual identity and reflect its field of activity.
We managed their Instagram profile, turning it into a real digital space for professional growth.
Our goal was clear: to make their communication more recognizable, engaging, and valuable for people working in the field of physiotherapy.
We built a tailor-made content plan, mixing scientific insights, course highlights, and storytelling focused on students and lecturers. The tone of voice was fresh and approachable, speaking the same language as physiotherapists while keeping a professional touch. The visual identity was also redesigned with clean layouts, consistent graphics, and clear visuals that made every post instantly recognizable.
Alongside organic content, we also managed paid campaigns, optimizing messages and formats to boost course enrollments and introduce the association to new professionals. The result was a more dynamic and high-performing profile, able to tell FormAction’s story in an authentic way and turn social media into a true channel for connection and conversion.
Take a look at the profile @formaction_italia
