We present Evolvo, a startup focused on smart mobility. Our creative process started by thoroughly analyzing the brand and its values, trying to better understand the mission and vision of the company.
Evolvo wants to offer a sustainable, comfortable and smart transport alternative that is accessible to all and respectful of the environment. These key elements were the starting point for the creation of a fresh and dynamic coordinated image.
We have decided to differentiate the colors for the different types of users, in order to underline the different types of personalized offers based on the target.
As for the look, we opted for a design that refers to the smart world, with a dynamic and light font, which recalls the speed and lightness of electric bikes. All this translated into a communication strategy to enhance the coordinated image and to make Evolvo known to the general public.
We have created promotional materials, such as brochures and business cards, and we have developed a strong and engaging online presence, through social media and the website (go to website).
Design Gang worked to create an engaging and informative video, which presents the main features of the mobility solutions proposed by Evolvo. The video includes inspiring images and eye-catching graphics that clearly and simply show how Evolvo solutions work.
